Big Brands, Big Reputation, Same Quality

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India, with it’s moderate population ofroxy-Clean (as understood from the western world) population made it a viable marketplace for international brands to ply their meets along with established local brands to sell their merchandise. This of course was possible due to the low cost structure of Indian industry where labor and other resources were much cheaper than in western countries. Not many years ago, the quality comparison websites were in their infancy. Since the advent of the web in the 1990’s, this has changed and the quality comparison websites have come of age.

What Is a Quality Comparison Website?

A quality comparison website is a website that collects data from multiple sources and uses it to arrive at a single decently weighted average for several products.

How Does it Work?

Each product is sourced and rated by the website separately. This is done by collecting data from multiple vendors and then collating the data to one total rating. For example sometimes a site may collect data from 3 or 4 vendors and rate them on a 0-10 scale. The same data is then collated to give a single rating.

What’s the catch?

In some countries (but not many) the law of the land states that the rating and review websites are allowed to replace the product reviews themselves. In many countries, the product reviewers and the websites are complimentary to one another. The idea behind this is that the web provides a platform for the buyer/recipient to verify and verify the reliability of the products which are being reviewed, as well as the reviews themselves. A large number of reputable websites use this disclaimer.

Why is this important?

The web is perhaps our future right here and right now, as writers are put in front of a ‘baby’ (or ten year old) audience on IP paper, with a view to ignite their interest in a baby. But IP addresses can be spoofed. And they point to security holes as effectively as possible, while providing no actual information. A website can be accessed by any number of ways (Phishing, packet injection,posal of additional information, key loggers, automated feeders, etc.)

Web authoring technology has evolved and made the website visiting experience a lot more pleasant. But is it also relevant in an online shop? I believe that it is.

First of all, the notion of a quality comparison website is interesting from a business point of view. These sites certainly have the capacity to provide a sizeable amount of rating and review information to any search engine robot and has the capacity to send spiders to all the major search engines. It would seem then that the combination of a quality comparison shopping engine and a spider is likely to become very popular in the future in the competitive Internet market.

In addition, a well articulated and neutral review is likely to be seen by the common observer as reflecting the opinion of the reviewer. And it is in fact the practice of quality comparison website that largely survives despite the fact that it faces an uphill task to sustain itself in times to come.

So, it seems that there are already quite a few traction opportunities in the online market for quality comparison shopping engines in the short to medium term, and it would seem that Google is the ‘go to’ search engine for shopping and an ‘aler’ of some of the leading comparison shopping sites, including that of quality comparison shopping engines and ecommerce market players. It also had the largest online market in the year 2007.

One of the aspects that had made Google such a success is that for many years it had not only been able to develop its search technology, but had also been able to keep itself at the forefront of helping other search engines to change. For example, Google could easily make changes to its search engine to increase the revenue from its search revenue, and the company had been prepared to adapt its search technology to make its own product better.

Another aspect of Google’s search engine prowess is that its internal traffic research had proved that many web users were willing to pay more to visit Web pages that had been searched once. Google had also found that some web users were willing to visit a shopping site that had been closely associated with a search engine, such that the advertising currency associated with a product would be able to sell more. These two aspects had worked out well in concentrate Google’s search revenue.

Google changed the settings of its shopping engine to cope with the fluctuating conditions of the e-commerce market: to reflect the fact that e-commerce was expected to grow rapidly in coming years.

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